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Marketing Manager (Sales & Marketing)/ 787 days ago

Vileparle Railway St, Mumbai

12 To 15 INR Lacs

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Job Preference:

Job Description:

• Define successful metrics for marketing efforts and communicating performance in a timely manner
• Participate in the development, sell - in and execution of new promotional oportunities at retail
• Develop sell sheets as needed
• Evaluate display opportunities and work with field sales team to negotiate the best display positioning 
• Paid Search - managing our paid search team as a part of a holistic marketing strategy
• Email Marketing - managing the strategy and execution of our email marketing efforts
• SEO - Managing both the strategy and execution of SEO
• Marketplace Services - managing our marketplace team as a part of a holistic marketing strategy
• Creative Turnover - as the marketing manager you will be responsible for producing creative briefs for the creative team and weighing in on the routing process to keep creative aligned with marketing strategy
• Advise authors on building and optimizing their social media presence and overall platform
• Coordinate and participate in promotional activities and trade shows , working with developers , advertisers and production managers to market products and services
• Develop pricing strategies , balancing firm objectives and customer satisfaction

Qualification:

Skills:

• Write creative and messaging briefs , engage and collaborate with internal stakeholders to develop campaigns
• Oversee budget development , management and tracking for all programs 
• Manage vendor relationships,contracts and service providers
• Experience in integrated marketing, managing , growing and optimizing awareness,user acquisition and conversation campaigns
• Experience with Google Analytics and other tracking systems with proven abilities to compile, analyze and makes recommendations based on performance data and metrics
• Strong communication skills and ability to work as a part of a fast pace team