Define successful metrics for marketing efforts and communicating performance in a timely manner
Participate in the development, sell - in and execution of new promotional oportunities at retail
Develop sell sheets as needed
Evaluate display opportunities and work with field sales team to negotiate the best display positioning
Paid Search - managing our paid search team as a part of a holistic marketing strategy
Email Marketing - managing the strategy and execution of our email marketing efforts
SEO - Managing both the strategy and execution of SEO
Marketplace Services - managing our marketplace team as a part of a holistic marketing strategy
Creative Turnover - as the marketing manager you will be responsible for producing creative briefs for the creative team and weighing in on the routing process to keep creative aligned with marketing strategy
Advise authors on building and optimizing their social media presence and overall platform
Coordinate and participate in promotional activities and trade shows , working with developers , advertisers and production managers to market products and services
Develop pricing strategies , balancing firm objectives and customer satisfaction
Qualification :
18, 38
Skills :
Write creative and messaging briefs , engage and collaborate with internal stakeholders to develop campaigns
Oversee budget development , management and tracking for all programs
Manage vendor relationships,contracts and service providers
Experience in integrated marketing, managing , growing and optimizing awareness,user acquisition and conversation campaigns
Experience with Google Analytics and other tracking systems with proven abilities to compile, analyze and makes recommendations based on performance data and metrics
Strong communication skills and ability to work as a part of a fast pace team
