Z-2224 | Brand Manager / Marketing Specialist

THANE LOCATION

Role:
The person is responsible for adapting a brand strategy for a company's target market.
As the 'brand guardian', brand managers maintain brand integrity across all company marketing
initiatives and communications and may manage a portfolio of products.
The role offers an opportunity to be part of an accelerated 10X growth journey of one of India’s
fastest-growing profitable unicorn startups working with some of the finest industry leaders.

Job Description:

• Understand the potential consumer base and plan & conduct activations at different levels through various channels by coordinating with internal and external stakeholders.
• Develop a brand activation calendar and track the company's BTL marketing goals.
• Coordinate with the Category and Sales to assure that BTL Strategies are followed with marketing goals and sales revenue targets.
• Lead Brand communication for BTL activations for various products aligned with corporate.

Brand strategy

• Manage BTL marketing actions to assure a suitable approach is in place to reach both brand and customer expectations.
• Create & execute BTL marketing strategies for augmenting the business volume by enhancing brand visibility, top of mind awareness & recall and brand consideration.