Z-2535 | Dy GM / Sr Manager - Marketing

THANE LOCATION

Key Functions & Responsibilities

Strategic

• To be involved in developing the annual marketing and strategy plan for assigned projects
• To develop the Launch Plan for new projects including creating and executing launch initiatives and post launch market support activities.
•  To draw up and track regularly the marketing budget Manage and develop the agency relationships 
•  Identifying and tying up with partners for events etc

Operational

• To handle day to day activities pertaining to the department
• Cross functional interaction
•  Agency relationship management
• Briefing agencies, following up on the day’s tasks, manage consolidated feedback and ensure that the deliveries are as per the brief;
• Market research through visiting competition projects, tabulating, analysing and presenting a report on a regular basis to the management
• To regularly visit the market to understand changes in the market, competitive moves, experience consumer interactions and identify opportunities
• To evaluate the brand communication mix for ATL/BTL promotional activities in line with product strategy 
• To effectively track all executions of plans and ensure that they are carried out as per brand expectations and confirm to set deadlines
• To track actual spends and ensure costs are within the overall budget allocated
• To provide inputs to Vendors on the development of communication material
• To develop various post-sale marketing initiatives (viz. welcome kit, letter etc.) and all promotional material including at exhibitions, etc.
• To monitor competitor activities, and based on the same undertake timely market intervention.

Internal & External Interactions
Internal: Top management, Function Heads Marketing & Sales, Sales, Design, CRM
External: Advertising Agency, Media agency, Digital Agency, Outdoor agency, PR agency, Event agencies, Vendors and others