Plan, execute and manage brand campaigns whilst ensuring brand consistency
Work with agencies, internal shared services, and stakeholders to develop full-funnel marketing campaigns across paid media, organic, content marketing, PR, email, SEO and webinars.
Research themes and keywords relevant to personas in targeted market segments
Develop campaigns for marketing funnels
Regularly generate, edit, and publish social media posts, stories, and marketing content
Be data-driven. Collect, monitor, and analyse performance metrics of the campaigns and prepare reports with insights, uncovering areas for improvement to test and optimise campaigns
Set-up, manage and maintain social channels, websites, and intranet
Manage timelines and ensure that deadlines are met
Manage budgets to ensure efficient and effective marketing spends
You should be familiar with keyword research and search engine optimisation
Developing and managing campaigns on digital advertising platforms (e.g. Google Adwords). social media platforms (e.g. LinkedIn, Facebook, Instagram, TikTok, Youtube Twitter) and communication channels (mobile apps, WhatsApp, Telegram)
Tools and methods to collect and analyse campaign performance (e.g. Google Analytics)
