New

Digital Marketing Specialist (Sales & Marketing)/ 1245 days ago

New Prabhadevi Road, Mumbai

8 To 12 INR Lacs

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Job Preference:

BFSI Experienced

Job Description:

• Plan, execute and manage brand campaigns whilst ensuring brand consistency
• Work with agencies, internal shared services, and stakeholders to develop full-funnel marketing campaigns across paid media, organic, content marketing, PR, email, SEO and webinars.
• Research themes and keywords relevant to personas in targeted market segments
• Develop campaigns for marketing funnels
• Regularly generate, edit, and publish social media posts, stories, and marketing content
• Be data-driven. Collect, monitor, and analyse performance metrics of the campaigns and prepare reports with insights, uncovering areas for improvement to test and optimise campaigns
• Set-up, manage and maintain social channels, websites, and intranet
• Manage timelines and ensure that deadlines are met
• Manage budgets to ensure efficient and effective marketing spends
• You should be familiar with keyword research and search engine optimisation
• Developing and managing campaigns on digital advertising platforms (e.g. Google Adwords). social media platforms (e.g. LinkedIn, Facebook, Instagram, TikTok, Youtube Twitter) and communication channels (mobile apps, WhatsApp, Telegram)
• Tools and methods to collect and analyse campaign performance (e.g. Google Analytics)
• Marketing automation tools (e.g. Adobe, Acoustics)
• Content management systems (e.g. Interwoven, SharePoint_
• Design tools and simple coding (e.g. Photoshop, Canva, HTML)
• Equipped with video editing tools 

Qualification:

Skills:

• Relevant digital marketing work experience, atleast 3-6 years
• Able to multi-task and work independently
• Good organisational and time management skills
• Demonstrable marketing communications judgement, creativity, and flair
• Understand digital marketing concepts and best practices
• Strong communicator