Z-3217 | Video Monetization Specialist

Industry : Internet

Sub Department : Others - General

Department : Others - General

: Vidyanagari

: Mumbai

: India

: 4 - 8 p.a (INR Lacs)

: 4 - 5 Year

Work from office role

Responsibilities:

Monetization & Growth: Optimize video content monetization; drive subscriber growth, engagement, and shares.
Content Strategy: Strategically schedule uploads; optimize metadata (titles, descriptions, tags, thumbnails); stay updated on platform changes & best practices.

Manage the monetization process for video content on YouTube, Facebook, Meta, Instagram, Josh and other video platforms.
Schedule video uploads based on our content calendar and audience engagement metrics to maximize visibility and reach.
Conduct keyword research and analysis to identify relevant and high-traffic search terms for video optimization.
Upload video content to our YouTube channel, ensuring that all metadata, including titles, descriptions, tags, and thumbnails , are optimized for search and audience engagement.
Monitor and analyze key performance metrics, including watch time, audience retention, and engagement, to identify areas for improvement.
Stay updated on YouTube's platform changes, trends, platform policies and best practices for video optimization.
Collaborate with the marketing team to develop promotional strategies to increase video views and engagement.
Artist/Influencer Collaboration: Develop creative content with artists/influencers; build strong relationships to leverage their reach.
Performance & Reporting: Analyze key metrics (watch time, retention, engagement); provide regular performance insights to stakeholders.
Cross-Functional Collaboration: Partner with marketing for promotional strategies to boost views.

Bachelor's degree in Marketing, Digital Media, Business, or a related field.
4-5 years of experience in digital media operations, content optimization with a focus on video monetization.
Strong understanding of YouTube, Facebook, Meta, Instagram, and Josh platforms and their monetization features.
Proficiency in SEO tools and analytics platforms such as Google Analytics, YouTube Analytics, and keyword research tools.
Excellent communication and collaboration skills, able to work effectively with agencies, cross-functional teams.
Excellent organizational skills and attention to detail, with the ability to manage multiple video uploads and schedules simultaneously.
Detail-oriented with strong analytical skills and the ability to interpret data to drive insights and recommendations.
Ability to multitask and manage multiple projects simultaneously in a fast-paced environment.