New

Video Monetization Specialist (Others - General)/ 205 days ago

Vidyanagari, Mumbai

4 To 8 INR Lacs

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Job Description:

Responsibilities:

• Monetization & Growth: Optimize video content monetization; drive subscriber growth, engagement, and shares.
• Content Strategy: Strategically schedule uploads; optimize metadata (titles, descriptions, tags, thumbnails); stay updated on platform changes & best practices.

• Manage the monetization process for video content on YouTube, Facebook, Meta, Instagram, Josh and other video platforms.
• Schedule video uploads based on our content calendar and audience engagement metrics to maximize visibility and reach.
• Conduct keyword research and analysis to identify relevant and high-traffic search terms for video optimization.
• Upload video content to our YouTube channel, ensuring that all metadata, including titles, descriptions, tags, and thumbnails , are optimized for search and audience engagement.
• Monitor and analyze key performance metrics, including watch time, audience retention, and engagement, to identify areas for improvement.
• Stay updated on YouTube's platform changes, trends, platform policies and best practices for video optimization.
• Collaborate with the marketing team to develop promotional strategies to increase video views and engagement.

•       Artist/Influencer Collaboration: Develop creative content with artists/influencers; build strong relationships to leverage their reach.

• Performance & Reporting: Analyze key metrics (watch time, retention, engagement); provide regular performance insights to stakeholders.

• Cross-Functional Collaboration: Partner with marketing for promotional strategies to boost views.

Qualification:

Skills:

• Bachelor's degree in Marketing, Digital Media, Business, or a related field.
• 4-5 years of experience in digital media operations, content optimization with a focus on video monetization.
• Strong understanding of YouTube, Facebook, Meta, Instagram, and Josh platforms and their monetization features.
• Proficiency in SEO tools and analytics platforms such as Google Analytics, YouTube Analytics, and keyword research tools.
• Excellent communication and collaboration skills, able to work effectively with agencies, cross-functional teams.
• Excellent organizational skills and attention to detail, with the ability to manage multiple video uploads and schedules simultaneously.
• Detail-oriented with strong analytical skills and the ability to interpret data to drive insights and recommendations.
• Ability to multitask and manage multiple projects simultaneously in a fast-paced environment.

• Passion for digital media and video content creation.
• Proficiency in YouTube Studio and other video management tools.