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Marketing Manager (Corporate Communication and Marketing)/ 1148 days ago

Chakala Midc, Mumbai

5 To 6 INR Lacs

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Job Description:

We work with the largest Infrastructure companies in the country and provide services to the largest and most reputed projects in the country. The projects are the new Parliament Building ( central Vista Project), Delhi Metro, Mumbai Metro, Dubai Towers, Power Projects, Major Expressways like Poorvanchal Expressway, Delhi Meerut expressway , Goa Airport , Leh airport etc etc.

• Strategize , Plan & execute business impacting marketing plans
• Develop marketing plan to increase positive brand awareness across key segments .
• Devise media mix for marketing plans.
• Set long term & current marketing goals for the company  which are measurable and actionable
• Plan and execute all digital initiatives across various social media platforms
• Consistently engage the target segment with content marketing across digital space.
• Develop, execute & liaison with agencies  for branding exercise so that company’s unique identity is created and communicated.Creatives development, analytics and reporting
• Liason with cross functional team to disseminate marketing campaigns & plans across the organization
• Build & execute,  a network of database – testimonials both corporate & individual, PR , events – both promotional and social that serves as a repository for future
• Be the brand custodian and maintain uniformity and archives of all marketing collaterals.maintain day to day job list.

Qualification:

Skills:

Skills

• Digital marketing – email marketing, SEO, social media marketing
• Brand management skills – STP, brand identity creation
• Content marketing to generate leads for business
• Creation of marketing plans aligned with business goals

Requirements

• 3-4 years of experience in core marketing function
• Demonstrated ability to work independently to achieve marketing and business goals
• Demonstrated ability to execute & analyze marketing campaigns
• Self starter & motivated to take initiatives. Be hands on with marketing and business metrics.