Job Preference:
Desired Candidate Profile
- 12–18 years of experience in real estate marketing, preferably with leading developers.
- Strong hands-on experience in new project launches is mandatory.
- Proven track record of handling large-scale residential/commercial real estate campaigns.
- Strong understanding of ATL, BTL, digital, performance marketing, media planning, PR and experiential marketing.
- Experience managing substantial marketing budgets and external agencies.
- Strong commercial understanding with the ability to connect marketing initiatives to sales and revenue.
- Excellent leadership, communication, negotiation and stakeholder-management skills.
- Data-driven approach with strong understanding of marketing analytics and dashboards.
Ideal Candidate
The ideal candidate is a strategic yet hands-on real estate marketer who understands that a successful project launch is not just about creating visibility, but about building demand, generating qualified enquiries and ultimately driving site visits, bookings and revenue.
Qualification:
Any Post GraduateJob Description:
We are looking for an experienced AVP – Marketing to lead the marketing strategy and execution for our real estate new project launches. The ideal candidate will have strong experience in building project-level marketing strategies, creating market buzz, driving qualified leads, and supporting sales velocity from pre-launch through launch and post-launch phases.
Key Responsibilities
New Project Launches
- Lead end-to-end marketing strategy for new residential/commercial real estate project launches.
- Develop launch plans covering pre-launch, launch and post-launch phases.
- Define project positioning, target audience, USPs, communication strategy and go-to-market plan.
- Create launch calendars, budgets and marketing milestones in alignment with sales objectives.
- Drive successful project launches across multiple geographies and customer segments.
Brand & Campaign Management
- Develop compelling project branding, creative communication and marketing collateral.
- Lead integrated campaigns across digital, social media, print, outdoor, events, PR and other relevant channels.
- Work closely with creative, media, PR, digital and agency partners.
- Ensure consistency of brand positioning and project communication across all touchpoints.
Digital & Lead Generation
- Drive performance marketing and digital campaigns to generate high-quality sales leads.
- Monitor CPL, CAC, lead quality, conversion rates, ROI and overall campaign performance.
- Leverage data and customer insights to continuously optimise campaigns.
- Work closely with CRM and sales teams to improve lead nurturing and conversion.
Market Research & Strategy
- Conduct market, competitor and customer research before every major launch.
- Identify market trends, pricing perceptions, customer preferences and competitive positioning.
- Develop differentiated marketing strategies based on project location, product and target audience.
Sales Alignment
- Work closely with Sales and CRM teams to ensure marketing initiatives directly support revenue and booking targets.
- Develop sales enablement tools, launch presentations, brochures, digital assets and customer communication.
- Track marketing contribution to site visits, bookings and revenue.
Budget & Agency Management
- Own project marketing budgets and ensure effective utilisation of marketing spends.
- Evaluate and manage agencies, media partners, creative partners and other vendors.
- Negotiate commercial terms and ensure timely delivery of campaigns.
Key Performance Indicators
- Successful and timely execution of new project launches
- Lead generation and lead quality
- Site visits and booking contribution
- Marketing ROI / ROAS
- Cost per lead and customer acquisition cost
- Brand awareness and project visibility
- Marketing budget adherence
- Sales velocity during launch and post-launch phases
Skills:
Location : BKC
REAL ESTATE BUILDER EXPERIENCE MUST
age 45