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Assistant Manager - Video Partnerships (Others - General)/ 0 days ago

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Job Preference:

Mumbai only

Qualification:

Job Description:

We are looking for a Assistant Manager – Video Partnerships to drive the growth and monetization of our Catalogue across YouTube, Meta, Snapchat and other video platforms. The role will focus on identifying opportunities to extend the life of existing content through new video formats, recreations and content-led initiatives, while working closely with internal teams, artists, creators and vendors to drive audience growth and consumption.

• Own YouTube and video platform strategy for catalogue growth, driving views, engagement, audience and revenue.
• Identify high-potential catalogue tracks and create new opportunities through recreations, remixes, edits, Shorts, lyric videos and other formats.
• Build and manage a catalogue content pipeline, working with internal teams, creators and vendors from concept to execution.
• Manage video recreations and edits, ensuring quality, timely delivery and alignment with creative direction.
• Use platform analytics and dashboards to track performance, identify opportunities and provide actionable recommendations.
• Drive content discoverability and performance through packaging, thumbnails, metadata, playlists, publishing and platform best practices.
• Track music/video trends, creators and emerging formats to identify opportunities for Sony Music’s catalogue.
• Manage multiple projects and work cross-functionally to execute and scale catalogue growth initiatives.
• Manage and mentor team members.
• 4–6 years of experience in digital content, YouTube, social media, music, or catalogue growth.
• Experience in YouTube, digital media, music, entertainment or content marketing.
• Strong hands-on knowledge of YouTube Studio and YouTube Analytics with the ability to interpret data and derive business insights.
• Strong understanding of YouTube and social media video formats, including Shorts and vertical content.
• Proven experience in channel growth, content strategy and digital audience development.
• Strong analytical and problem-solving skills, with proficiency in Excel/Google Sheets and reporting.
• Excellent communication, stakeholder management and cross-functional collaboration skills.
• Ability to independently own projects, manage teams/stakeholders and work in a fast-paced environment.
• Strong passion for music, entertainment, creators and digital content trends.
• You join a vibrant global community with the opportunity to channel your passion every day
• A modern office environment designed for you, empowering you to bring your best
• Investment in your professional growth and development enabling you to thrive in our vibrant community
• The space to accelerate progress, positively disrupt and create what happens next
• We give you the platform to champion positive change, with the opportunity to contribute to our social impact, diversity, equity and inclusion initiatives

Skills:

NA