loader

Z-3363 | Assistant Brand Manager – Marketing & Launches

Industry : FMCG/Food/Beverages

Sub Department : Others - General

Department : Others - General

: Bazargate

: Mumbai

: India

: 5 - 8 p.a (INR Lacs)

: 3 - 5 Year

Job Preference :


Job Description :

Key Responsibilities 1. Launch Strategy & Playbooks

 ? Build structured launch playbooks for cafés, retail products, and menu drops
. ? Define messaging, tone, and storytelling unique to each launch.
 ? Create activation calendars and ensure timely rollout across all channels. 2. Omni-Channel Marketing 
 ? Lead launch campaigns across email, WhatsApp, social media, PR, and in-store touchpoints.
 ? Align digital campaigns with physical activations for consistent storytelling.
 ? Track and analyze customer engagement and campaign ROI. 3. Retail & In-store Marketing ? Oversee in-store launch kits: VM displays, tent cards, shelf talkers, tasting counters. ? Brief and train café staff on launch narratives, upselling strategies, and customer messaging. 4. Partnerships & Community Building
 ? Secure collaborations with like-minded brands, venues, and communities.
 ? Drive experiential activations (coffee tastings, cultural events, run clubs, SoundRise, art walks). 5. Reporting & Optimization 
 ? Maintain campaign trackers, dashboards, and reporting for leadership.
 ? Present post-launch reports and refine playbooks for future campaigns. Key Result Areas (KRAs) 
 1. Launch Execution
 ? 100% launches supported with 360° campaign plans.
 ? Campaigns executed on time and within budget. 
 2. Customer Engagement (Email & WhatsApp Marketing) 
 ? Email Marketing: Minimum 4–6 emailers per month (weekly or bi-weekly depending on launches/seasonality).
 ? WhatsApp Marketing: Minimum 8–10 WhatsApp campaigns per month (approx. 2–3 per week across product pushes, café events, and seasonal highlights).
 ? Campaign performance to meet or exceed benchmarks: ? Email open rate: ?25% ? Email CTR: ?3–5% ? WhatsApp read rate: ?85% ? WhatsApp CTR: ?10% 3. Retail & Staff Readiness 
 ? Café teams trained on launch talking points before go-live (?80% staff readiness scores). 
 ? On-time delivery of in-store launch kits (POS, VM, training materials). 
 4. Partnerships & Visibility 
 ? Min. 2–3 strategic partnerships/quarter. 
 ? Media/influencer coverage secured for each launch. 
 5. Reporting & Learning 
 ? Post-launch reports shared within 1 week of campaign close. 
 ? Launch playbooks updated quarterly with learnings and benchmarks.

Qualification :

18

Skills :

3–5 years’ experience in brand marketing for F&B, lifestyle, hospitality, or consumer brands.

? Proven track record of orchestrating product or café launches. 
? Skilled in email & WhatsApp marketing, PR coordination, retail marketing, and partnerships. 
 ? Strong project management and cross-team coordination skills. 
 ? Storytelling ability with a good design/visual eye.
 ? Thrives in a fast-paced, hands-on environment.  


User Login

Click To Login With Demo User
Candidate Employer

Forgot Password?

Sign Up

Candidate Employer