Job Preference:
Qualification:
Any GraduateJob Description:
Key Responsibilities:
· Plan, manage, and optimize paid campaigns on Google
Ads, Facebook Ads, and other platforms.
· Conduct thorough keyword research and competitor
analysis to improve campaign performance.
· Monitor and analyze campaign metrics (CTR,
CPC, CPA, ROAS, etc.) and prepare regular performance reports.
· Write compelling ad copy and optimize landing pages for
better conversions.
· Conduct A/B testing for ad creatives and bidding
strategies.
· Set up and manage GA4 reporting and conversion tracking
across all paid platforms to ensure accurate performance measurement.
· Collaborate with the design and content teams for campaign
assets.
· Stay updated with the latest trends and changes in the PPC
landscape.
Required Skills & Qualifications:
· Bachelor's degree in Marketing, Business, or a related
field.
· 3–4 years of proven experience in PPC
management and paid advertising.
· Strong knowledge of Google Ads, Facebook Ads
Manager, Google Analytics, Google Tag Manager, and related tools.
· Ability to manage multiple campaigns across different
channels.
· Analytical mindset with strong attention to detail.
· Proficiency in Excel/Google Sheets for data handling and
reporting.
Preferred:
· Experience with remarketing, audience segmentation, and
lead generation campaigns.
· Google Ads or Meta Blueprint Certification is a plus.
· Knowledge of programmatic or display ad platforms is an
advantage.
Skills:
What We Offer:
· Competitive compensation and incentives.
· A collaborative and data-driven work environment.
· Opportunity to lead and grow within the digital marketing
function.
· Exposure to national and international ad campaigns.