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Sales Executive – Forklifts (Sales & Marketing)/ 0 days ago

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Job Preference:

The candidate will be expected to develop business across:

• Manufacturing & Engineering
• Automotive & Auto Components
• Warehousing & 3PL
• Logistics & Distribution
• FMCG & Consumer Goods
• Pharmaceuticals
• E-commerce Warehouses
• Cold Storage
• Steel & Metal Industries
• Packaging & Printing
• Ports, Infrastructure & Industrial Projects

Key KPIs

• Forklift sales revenue
• Monthly order achievement
• New customer acquisition
• Number of qualified leads generated
• Customer/site visits
• Enquiry-to-order conversion
• Sales pipeline value
• Gross margin
• Repeat business
• Payment/collection performance

Location : Goa

Qualification:

Job Description:

We are looking for a results-driven Sales Executive to grow our forklift and material handling equipment business.

The role involves new customer acquisition, field visits, requirement mapping, product demonstrations, quotation & negotiation, order closure, and payment follow-up.

The ideal candidate should be comfortable selling to factories, warehouses, logistics companies, 3PLs, automotive companies, FMCG companies, and industrial customers.

Key Responsibilities

• Generate new leads and identify potential forklift customers in the assigned territory.
• Conduct regular field visits to factories, warehouses, logistics parks, and industrial establishments.
• Meet Plant Heads, Warehouse Managers, Purchase Managers, Operations Heads, Maintenance Heads, and business owners.
• Understand customer requirements for electric forklifts, diesel/LPG forklifts, pallet trucks, stackers, reach trucks, and other material handling equipment.
• Conduct site visits and recommend the right equipment based on load capacity, lifting height, application, operating conditions, and customer budget.
• Arrange product demonstrations and coordinate with the technical/service team when required.
• Prepare quotations and commercial proposals and drive negotiations toward closure.
• Maintain a strong sales pipeline and ensure continuous follow-up from enquiry to order.
• Develop new accounts while increasing business from existing customers.
• Monitor competitor products, pricing, offers, and market activities.
• Coordinate with service, operations, stores, and finance teams for smooth order execution.
• Follow up for advance payments, pending payments, and order-related documentation.
• Maintain accurate CRM/MIS records and submit regular sales reports.
• Achieve assigned monthly, quarterly, and annual sales targets.

Skills:

Candidate Requirements

• Graduate/Diploma; Mechanical/Automobile/Engineering background preferred.
• 2–5 years of experience in forklift, material handling, industrial equipment, capital equipment, or B2B technical sales.
• Strong field-sales and new-business-development experience.
• Ability to understand customer applications and recommend suitable equipment.
• Excellent communication, negotiation, presentation, and closing skills.
• Strong follow-up and relationship-building abilities.
• Must be willing to travel extensively within the assigned territory.
• Valid driving licence preferred.