Key Responsibilities:
• Plan and run digital campaigns across Google Ads, Facebook, LinkedIn, YouTube, and other channels to drive traffic and lead generation.
• Promote mutual fund offerings, SIPs, educational content, and calculators through targeted digital strategies.
• Create, schedule, and monitor content for social media platforms to educate and engage followers on investment options and market trends.
• Optimize landing pages and digital content for SEO to increase organic traffic.
• Monitor website analytics, campaign performance, and lead funnels using tools like Google Analytics, CRM dashboards, and marketing automation platforms.
• Collaborate with content, compliance, and design teams to create investor-focused campaigns (including whitepapers, videos, blogs, and infographics).
• Execute email marketing campaigns for investor education, product updates, and event invitations (webinars, investment drives, etc.).
• Ensure all digital communication complies with SEBI guidelines and internal compliance requirements.
• Stay updated on trends in the financial industry and digital marketing best practices.
