New

Adobe Campaign developer (Sales & Marketing)/ 716 days ago

Navi Mumbai, Navi Mumbai

10 To 12.5 INR Lacs

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Job Preference:

Location - Turbhe, Navi Mumbai

Qualification - B.E.

Working days - 5 Days

Job Description:

Job Description:

Roles and Responsibility -

• Develop and execute marketing campaigns using Adobe Campaign to drive customer engagement, acquisition, retention, and conversion.
• Plan, implement, and monitor multi-channel campaigns across various digital platforms, including email, SMS, push notifications, and WhatsApp.
• Collaborate with cross-functional teams, such as marketing, creative, and analytics, to define campaign objectives, target audiences, messaging, and campaign timelines.
• Set up and configure campaign workflows, segmentation, and targeting strategies in Adobe Campaign.
• Manage and optimize campaign performance by analyzing data and leveraging insights from Adobe Analytic.
• Monitor campaign metrics, track key performance indicators (KPIs), and generate reports to measure campaign effectiveness and ROI.
• Conduct A/B testing and employ data-driven decision-making to optimize campaign performance and achieve marketing goals.
• Ensure compliance with data protection and privacy regulations, such as GDPR and CCPA, throughout the campaign process.
• Stay up to date with industry trends, best practices, and emerging technologies related to campaign management, Adobe Campaign, and Adobe Analytics.
• Provide training and guidance to marketing teams on the effective use of Adobe Campaign and Adobe Analytics.

Qualification:

Skills:

Skills,Qualification and Experience -

• 4+ years’ experience as an Adobe Campaign Developer, Technical Consultant or Business Consultant required.
• Expertise in Adobe Campaign platform.
• Expertise in Master templates, JavaScript templates and data schemas.
• Expertise in Import & Aggregate workflows.
• Expertise and working Experience in SQL (Oracle / SQL Server / PostgreSQL).
• Design and implement complex multi-wave, multi-channel communications with coding for versioning (dynamic in email and mobile push).
• Familiarity with Web Development and Web Applications in Adobe Campaign (Frontend and Backend).
• Good understanding & working knowledge of XML, JavaScript is a must.
• Knowledge on Web Technologies like HTML, CSS will be an added advantage.
• Knowledge in best practices in campaign development to optimize efficiency and quality of deliverables; implement and support automation triggered, recurring and ad-hoc communications (Email & SMS).
• Networking and infrastructure services knowledge (DNS, SMTP, Load balancer, SFTP).
• Key Skills
• Adobe Campaign platform, JavaScript, SQL, DNS, Adobe Campaign, HTML, CSS