Z-2329 | Adobe Campaign developer

Location - Turbhe, Navi Mumbai

Qualification - B.E.

Working days - 5 Days

Job Description:

Roles and Responsibility -

• Develop and execute marketing campaigns using Adobe Campaign to drive customer engagement, acquisition, retention, and conversion.
• Plan, implement, and monitor multi-channel campaigns across various digital platforms, including email, SMS, push notifications, and WhatsApp.
• Collaborate with cross-functional teams, such as marketing, creative, and analytics, to define campaign objectives, target audiences, messaging, and campaign timelines.
• Set up and configure campaign workflows, segmentation, and targeting strategies in Adobe Campaign.
• Manage and optimize campaign performance by analyzing data and leveraging insights from Adobe Analytic.
• Monitor campaign metrics, track key performance indicators (KPIs), and generate reports to measure campaign effectiveness and ROI.
• Conduct A/B testing and employ data-driven decision-making to optimize campaign performance and achieve marketing goals.
• Ensure compliance with data protection and privacy regulations, such as GDPR and CCPA, throughout the campaign process.
• Stay up to date with industry trends, best practices, and emerging technologies related to campaign management, Adobe Campaign, and Adobe Analytics.
• Provide training and guidance to marketing teams on the effective use of Adobe Campaign and Adobe Analytics.