Industry : Other
Sub Department : Internet /Digital Marketing
Department : Sales & Marketing
: Goregaon East
: Mumbai
: India
: 4 - 5 p.a (INR Lacs)
: 3 - 5 Year
Job Overview:
As a Digital Marketing Manager at company, you will play a pivotal role in advancing our mission to revolutionize the global trade finance landscape. Working within a dynamic fintech startup, you will contribute to our growth by executing comprehensive digital marketing strategies.
Responsibilities:
1. Devise and implement a comprehensive digital marketing strategy aligned with Company's business objectives.
2. Identify target audiences and tailor marketing campaigns to maximize reach and engagement.
3. Develop compelling and relevant content for various digital platforms, including social media, blogs, and email campaigns.
4. Ensure content adheres to brand guidelines and resonates with the target audience.
5. Manage and optimize social media channels to enhance brand visibility and engagement.
6. Regularly monitor trends and industry news to create timely and relevant content.
7. Implement SEO best practices to improve website visibility and drive organic traffic.
8. Create and execute email marketing campaigns to nurture leads and maintain customer engagement.
9. Utilize analytics tools to track and report on the performance of digital marketing efforts.
10. Provide regular reports and insights to enhance campaign effectiveness.
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Qualifications:
1. Bachelor's degree in Marketing, Finance, Business, or a related field.
2. Pursuing CA qualification or relevant experience in the financial sector.
3. Should have 3-5 years of experience in the digital marketing field.
4. Strong understanding of import and export processes, as well as finance.
5. Proven experience in developing and implementing successful digital marketing strategies.
6. Excellent written and verbal communication skills.
7. Familiarity with trade finance, fintech, or related industries is a plus.