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Social Media Manager (Others - General)/ 0 days ago

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Job Preference:

• Monthly follower growth rate
• Engagement rate improvement
• Organic reach growth
• Content performance metrics
• Lead generation through social platforms
• Paid campaign ROI
• Community growth and response time

Qualification:

Job Description:

We are looking for a data-driven and creative Social Media Manager with strong expertise in social media strategy, content marketing, platform management, analytics, and paid campaigns. The candidate will be responsible for building brand presence, improving engagement, driving audience growth, and optimizing social media performance through strategic planning and execution.

Social Media Strategy & Management

• Develop and execute platform-specific social media strategies for Instagram, Facebook, LinkedIn, YouTube, X (Twitter), and emerging platforms.
• Define content pillars, audience personas, posting strategies, and engagement frameworks.
• Manage end-to-end social media calendars including content planning, scheduling, publishing, and optimization.
• Stay updated with algorithm changes, platform updates, trending formats, and best practices.

Content Planning & Execution

• Create monthly content calendars based on marketing objectives, campaigns, and business goals.
• Develop content strategies for:
• Reels / Short-form videos
• Carousels
• Educational content
• Brand storytelling
• Campaign-based content
• Community engagement posts
• Write high-performing captions, hooks, CTAs, and social media copy.
• Work closely with graphic designers, video editors, and content teams to execute creatives.
• Provide creative briefs with references, formats, and content requirements.

Community Management

• Monitor comments, DMs, mentions, and audience interactions.
• Develop engagement strategies to improve community growth and brand loyalty.
• Handle customer communication while maintaining brand tone and guidelines.
• Identify customer feedback, trends, and opportunities from social conversations.

Trend & Competitor Analysis

• Conduct competitor analysis and benchmark social media performance.
• Identify trending content formats, hashtags, audio trends, and viral opportunities.
• Research industry trends and implement growth strategies.

Skills:

• 3+ years of experience managing social media accounts for brands/businesses.
• Strong understanding of Instagram, Facebook, LinkedIn, YouTube algorithms.
• Hands-on experience with Meta Ads Manager and campaign optimization.
• Strong knowledge of content strategy, storytelling, and social media growth techniques.
• Experience with social media analytics and reporting.
• Understanding of basic SEO, hashtags, keywords, and content discoverability.
• Experience with Canva, Adobe Creative Suite, CapCut, or similar content tools.
• Strong copywriting and creative communication skills.
• Ability to interpret data and convert insights into actionable strategies.
• Experience managing high-growth social media pages.
• Knowledge of influencer marketing and collaborations.
• Experience with automation tools like Buffer, Hootsuite, Later, Sprout Social, etc.
• Understanding of AI tools for content creation and social media automation.
• Experience in managing lead-generation campaigns.