Industry : Internet
Sub Department : Others - General
Department : Others - General
: Vidyanagari
: Mumbai
: India
: 8 - 12 p.a (INR Lacs)
: 4 - 6 Year
| Should
be fluent in spoken english, Work from office |
| Role
Overview: The Creative Designer is responsible for developing visually compelling artwork and promotional materials for new releases, catalogues, streaming partners, and various marketing campaigns. This role requires a strong eye for design, proficiency in design software, and the ability to translate marketing strategies into engaging visual content. Key Responsibilities: Artwork Creation: - Design artwork for new releases, including album covers, single covers, and related visuals. - Ensure all designs adhere to brand guidelines and are visually cohesive across different platforms. Catalogue Design: - Develop and maintain design templates for catalogues featuring existing releases. - Collaborate with the marketing team to ensure catalogues are up-to-date and visually appealing. - Assess and update visual assets of acquired catalogues to ensure they align with the company’s aesthetic and quality standards. - Redesign album covers, single covers, and other related visuals as needed to fit current branding. - Ensure thumbnails are optimized for various platforms, considering aspect ratios, resolution, and readability. Content Optimization: - Adapt and optimize existing visual content for different platforms and formats, including social media, streaming services, and digital stores. - Ensure all visuals are consistent in quality and adhere to platform-specific guidelines. - Maintain a cohesive visual identity across all repurposed content and new thumbnails. - Ensure all designs are visually engaging and aligned with the brand’s voice and aesthetic Promotional Materials: - Create banners, posters, and other promotional materials for streaming partners and marketing campaigns. - Design social media graphics, email headers, and other digital assets to support promotional efforts. Brand Consistency: - Maintain a consistent visual identity across all creative outputs. - Ensure all artwork and promotional materials align with the brand’s voice and aesthetic. Collaboration: - Work closely with the marketing, sales, and product teams to understand project requirements and deliver creative solutions. - Participate in brainstorming sessions to develop innovative ideas for promotional campaigns. Project Management: - Manage multiple design projects simultaneously, ensuring timely delivery of high-quality work. - Keep track of project timelines and coordinate with stakeholders to meet deadlines. Trend Analysis: - Stay updated with the latest design trends, tools, and technologies. - Implement new design techniques and ideas to keep the brand's visuals fresh and engaging. Feedback and Revisions: - Incorporate feedback from team members and clients to refine designs. - Be open to iterative design processes to achieve the best possible outcome. Proficiency: - Utilize design software such as Adobe Creative Suite (Photoshop, Illustrator, InDesign) to create and edit artwork. - Prepare print-ready files and ensure digital assets are optimized for various platforms. Additional Work for Acquired Catalogue (Over 20,000 Tracks) Visual Redesigns: • Redesign album covers, single covers, and other related visuals to align with current branding guidelines. • Create eye-catching video thumbnails to enhance viewer engagement and click-through rates. o Optimize thumbnails for various platforms, considering aspect ratios, resolution, and readability. Image Optimization: • Perform color correction on all low-resolution files to ensure they are presentable and suitable for ingestion. • Repurpose images according to AOMA specifications and deliver them to the ingestion team. Artwork Creation: • Develop playlist artworks and banners for streaming and social media services. • Design artworks and creatives for YouTube and other platforms. • Scan old CD and vinyl artworks, repurposing and designing them for digital release. Vinyl Releases: • Create cover images and jackets for vinyl printing. • Scrape archives to find the appropriate images for vinyl releases. |
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