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Marketing Lead- Digital & Brand (Sales & Marketing)/ 1387 days ago

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Job Preference:

• Age Limit : 30-38 years.
• At least 8-10 years of current experience in real estate preferably from a good developer (Category A or max B).
• MBA with majors in marketing from a reputed institute.
• Person who has sound understanding of real estate’s key terminologies, definitions, basic RERA guidelines related to project that are used in day to day working.
• Fair understanding of current projects in terms of inventory, pricing, offers and key financials of project
• In depth understanding of marketing concepts. Good understanding of marketing mediums - ATL, BTL, Digital, events.

Qualification:

Job Description:

• Budget management.
• Agency and vendor coordination/management.
• Brand management. Has good understanding of creative and communication. Liaison with creative agency for all type of marketing collaterals including brochures, Op doc, standees etc.
• In depth understanding of branding material used, its quality execution and so on.
• Analytical mind – walkin, leads, booking analysis – customer profiling, segmentation, targeting etc.
• Lead and walk-in generation through 360 degree marketing activities.
• Suggest strategies to push sales and accordingly do campaign planning and execution.
• Customer experience & Site experience management.
• Call center training, quality audit, pitch etc.
• Work very closely with sales team on ground, understand challenges in project sales, collect market intel, map consumer expectations and provide insights to management.
• Regular competition visit, mapping, analysis, present reports and insights to management.
• Good Microsoft excel, power point, word skills.
• Excellent communication skills. Ensure very good command of English.
• Comfortable with travelling – (extremely important).
• A team player, work closely with sales, design, engineering, CRM, estates, finance.