Industry : Real Estate, Construction & Infrastructure
Sub Department : Internet /Digital Marketing
Department : Sales & Marketing
: Kherwadi
: Mumbai
: India
: 15 - 20 p.a (INR Lacs)
: 8 - 12 Year
Job Preference :
Age Limit : 30-38 years.
At least 8-10 years of current experience in real estate preferably from a good developer (Category A or max B).
MBA with majors in marketing from a reputed institute.
Person who has sound understanding of real estate’s key terminologies, definitions, basic RERA guidelines related to project that are used in day to day working.
Fair understanding of current projects in terms of inventory, pricing, offers and key financials of project
In depth understanding of marketing concepts. Good understanding of marketing mediums - ATL, BTL, Digital, events.
Job Description :
Budget management.
Agency and vendor coordination/management.
Brand management. Has good understanding of creative and communication. Liaison with creative agency for all type of marketing collaterals including brochures, Op doc, standees etc.
In depth understanding of branding material used, its quality execution and so on.
Analytical mind – walkin, leads, booking analysis – customer profiling, segmentation, targeting etc.
Lead and walk-in generation through 360 degree marketing activities.
Suggest strategies to push sales and accordingly do campaign planning and execution.
Customer experience & Site experience management.
Call center training, quality audit, pitch etc.
Work very closely with sales team on ground, understand challenges in project sales, collect market intel, map consumer expectations and provide insights to management.
Regular competition visit, mapping, analysis, present reports and insights to management.
Good Microsoft excel, power point, word skills.
Excellent communication skills. Ensure very good command of English.
Comfortable with travelling – (extremely important).
A team player, work closely with sales, design, engineering, CRM, estates, finance.
