Key Responsibilities
• Execute all SEO activities – keyword research, on-page optimization, backlinks,
content audit, and performance tracking
• Conduct in-depth market and competitor research to identify emerging trends,
opportunities, and user behavior insights
• Manage and track marketing automation workflows (emails, newsletters,
WhatsApp, and drip campaigns)
• Prepare weekly and monthly marketing performance reports using tools like
Google Analytics, SEMrush, and Data Studio
• Support content marketing initiatives through keyword insights and data-backed
recommendations
• Collaborate cross-functionally with the design, content, and product teams for
integrated campaigns
• Support app store optimization and app marketing initiatives (bonus responsibility)