Z-3434 | Performance Marketer

Dynasty Business Park

Job Overview:

We seek a highly motivated individual to join our company as a part of the performance marketing division of the marketing team.

Primary Responsibilities

- He/She will lead all the digital marketing activities that include Performance Marketing, SEO, ASO strategies, Affiliate Marketing and Social Media paid campaigns.

- KRAs include driving revenue growth through digital channels. To ensure we are continuously driving innovative and efficient digital campaigns that manage customers across the marketing funnel-awareness, acquisition, retention and loyalty.

Overall Objective:-

- Build a robust Digital strategy for our “Financial Planning”, “Premium Wealth Management” and “Tax Planning” offering and drive implementation.

- Assist in creating paid marketing strategies, including budget planning, content ideation, and implementation schedules.

- Generating leads and revenue through online marketing channels.

- Responsible for driving user acquisition and retention on app/web via Facebook marketing, GDN, Affiliate Marketing, Automation, Drip channel, Re-marketing and customer segmentation.

- Understand acquisition, conversion, revenue and retention strategy

Analysis and Planning:-

- Collect customer data and analyses interactions and visits, plus use this information to create comprehensive reports and improve future marketing strategies and campaigns

- Continuously improve by capturing and analysing the appropriate social data/metrics, insights and best practices, and then acting on the information

- Perform extensive campaign analysis daily, weekly, monthly to find growth opportunities

- Obsess over customers and deep dive into their engagement with available analytical tools and platforms like Google Analytics, Zoho Campaigns, Homegrown CRM

- Identify behaviour and build marketing communication and a platform experience that converts potential/lapsed users into engaged users

- Perform creative analysis and Funnel analysis

- Must be well versed with the art of placing bids on keywords in online media

- Hands on experience in mobile app marketing and well versed with MMP tools (any one) such as AppsFlyer, Moengage, Firebase, Singular

- Setting up and monitoring analytics on Firebase

Focus areas :-

- Collaborate with other departments to manage reputation, identify key players and coordinate actions

- Work with creative team to ensure timely execution of campaigns

- Manage and own project timelines, creative quality, and content effectiveness

- A key part of the responsibility will center around platform marketing to deliver a completely personalized user experience: surfacing the right content on right platform for right audience

- Support in preparing and executing monthly marketing calendar for various campaigns

- Strong understanding of SEO, SEM, Website on-page and off-page optimization, Email Marketing & Analytics.