Z-1659 | Paid Media Marketing - Biddable Ops

Work Location : Thane

Roles and Responsibilities

• Responsible for Adwords, Facebook & Biddable platform campaign set up, optimization and de-bugging
• Launch campaigns, verify ad copies and optimize ads for the desired target
• Execute tests, collect and analyse data, identify trends and insights in order to achieve maximum ROI in paid search campaigns
• Track, report, and analyse website analytics & Campaigns Target vs achieved metrics.
• Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies.
• Optimize ad copies and landing pages for marketing campaigns.
•  Perform ongoing paid keyword discovery, expansion and optimization.
• Research and analyse competitor advertising links & Communication.