Z-3464 | Marketing head- Demand generation expert

Industry : IT

Sub Department : Marketing / Communication

Department : Sales & Marketing

: Chandigarh Sector 67

: Mohali

: India

: 13 - 15 p.a (INR Lacs)

: 8 - 10 Year

Job Preference :

Shift: 10 am-7 pm or 11 am-8 pm

Location: IT Park, Mohali

Job Description :

We are seeking a results-driven and strategic Marketing Head to lead our marketing efforts and drive qualified leads for our IT Software Services business. The ideal candidate will have a proven track record in designing and executing successful lead generation campaigns across multiple channels, with deep expertise in SEO/organic growth, paid social advertising, event/webinar management, and email marketing.

Key Responsibilities: -

• Develop and own the overall marketing strategy to generate high-quality leads and nurture prospects through the funnel.

• Plan, execute, and optimize lead generation campaigns across SEO, paid social (LinkedIn, Meta, etc.), SEM, and other channels.

• Own and drive the leads quota/target

• Oversee and expand organic traffic and brand visibility through advanced SEO tactics and content strategy.

• Strategize, manage, and promote both virtual and in-person events and webinars to engage target audiences and drive pipeline. • Design and implement multi-touch email marketing campaigns for lead nurturing, product launches, and customer engagement.

• Analyze campaign performance, report on KPIs, and continuously optimize for ROI.

• Lead and mentor a growing marketing team, collaborating closely with sales, product, and leadership.

- Manage marketing budgets and agency/vendor relationships.

Qualification :

Skills :

Requirements:

• 8+ years of progressive marketing experience, with at least 3 years in a leadership/head role.

• Demonstrated success in developing and scaling lead generation programs and campaigns.

• Deep expertise in SEO/organic growth, including technical SEO, content, and link-building.

• Hands-on experience running paid social campaigns (LinkedIn, Facebook, Instagram, etc.) with measurable ROI.

• Proven track record in planning and executing high-impact events and webinars.

• Strong background in email marketing, automation, and segmentation (HubSpot, SFMC, Mailchimp, or similar).

• Analytical mindset with proficiency in marketing analytics tools (Google Analytics, SEMrush, etc.).

• Excellent communication, leadership, and project management skills. • Experience in IT Software Services (AI, Data, Quality Assurance, Software Development, Cybersecurity) is a plus.

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Z-3464 | Marketing head- Demand generation expert

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