New
Job Preference:
Shift: 10 am-7 pm or 11 am-8 pmLocation: IT Park, Mohali
Qualification:
Any GraduateJob Description:
We are seeking a results-driven and strategic Marketing Head to lead our marketing efforts and drive qualified leads for our IT Software Services business. The ideal candidate will have a proven track record in designing and executing successful lead generation campaigns across multiple channels, with deep expertise in SEO/organic growth, paid social advertising, event/webinar management, and email marketing. Key Responsibilities: -
• Develop and own the overall marketing strategy to generate high-quality leads and nurture prospects
through the funnel.
• Plan, execute, and optimize lead generation campaigns across SEO, paid social (LinkedIn, Meta, etc.),
SEM, and other channels.
• Own and drive the leads quota/target
• Oversee and expand organic traffic and brand visibility through advanced SEO tactics and content
strategy.
• Strategize, manage, and promote both virtual and in-person events and webinars to engage target
audiences and drive pipeline.
• Design and implement multi-touch email marketing campaigns for lead nurturing, product launches, and
customer engagement.
• Analyze campaign performance, report on KPIs, and continuously optimize for ROI.
• Lead and mentor a growing marketing team, collaborating closely with sales, product, and leadership.
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Manage marketing budgets and agency/vendor relationships.
Skills:
Requirements: • 8+ years of progressive marketing experience, with at least 3 years in a leadership/head role.
• Demonstrated success in developing and scaling lead generation programs and campaigns.
• Deep expertise in SEO/organic growth, including technical SEO, content, and link-building.
• Hands-on experience running paid social campaigns (LinkedIn, Facebook, Instagram, etc.) with
measurable ROI.
• Proven track record in planning and executing high-impact events and webinars.
• Strong background in email marketing, automation, and segmentation (HubSpot, SFMC, Mailchimp,
or similar).
• Analytical mindset with proficiency in marketing analytics tools (Google Analytics, SEMrush, etc.).
• Excellent communication, leadership, and project management skills.
• Experience in IT Software Services (AI, Data, Quality Assurance, Software Development,
Cybersecurity) is a plus.