1. Develop creative campaign ideas aligned with the brand's positioning and goals
2. Identify market trends & tap into cultural moments relevant to audience.
3. Plan content calendars, campaign timelines, and communication themes.
4. Act as the point of contact between the brand and external partners (digital marketing agencies, PR firms, website developers, etc.)
5. Brief partners, track progress, and ensure deadlines & deliverables are met.
6. Collaborate on setting KPIs for campaigns.
7. Work closely with design, product & content teams internally.
8. Contribute to photoshoots, product launches, events or collaborations.
