Job Preference:
Perks/Incentives/Compensation/Rent/Travel allowance/Any other Benefits:
? PF & ESIC as per statutory norms
? Annual Increment and Career Growth Opportunities into a Marketing Manager role as the team expands.
? Travel Allowances reimbursed at actuals for official business travel.
? Paid Annual Leave (18 days/year) + Official Holidays.
Job Location: Pune Office timings: 9:00 AM to 6:00 PM (Monday - Saturday) Office job/ Field Work: Office job Weekly off: Sunday Age Criteria: 25-35
Gender: Any (female preferred)
Probation Period: 6 months
Other requirements: EdTech or B2C startup experience preferred; Experience working in fast-paced startup environments with multiple concurrent projects; Ability to combine strategic thinking with hands-on execution and strong attention to detail.
Qualification:
Any Graduate, MBA, Master of CommerceJob Description:
? Act as the primary point of contact for all external marketing, branding, PR, and creative agencies.
? Build, maintain, and strengthen PROMISN's brand identity across all channels.
? Coordinate all pre-launch and post-launch marketing activities.
? Prepare marketing briefs and ensure timely delivery of agency work.
? Review and approve creatives, videos, advertisements, brochures, and digital content.
? Ensure brand consistency across the website, social media, presentations, and marketing materials.
? Develop digital marketing strategies to reach students, parents, and schools.
? Plan and oversee campaigns in English, Hindi, and Marathi.
? Lead all digital marketing campaigns and monitor campaign performance, CAC, ROI, and other marketing KPIs.
? Prepare regular marketing MIS and performance reports for management.
? Own the Promisn app marketing - app download campaigns, in-app engagement.
? Manage the marketing calendar and ensure timely execution of campaigns.
? Monitor marketing budgets and agency performance.
? Identify new channels and opportunities to increase brand awareness and customer acquisition.
Skills:
? Strong understanding of performance marketing (Google & Meta Ads), SEO, content strategy, App store optimization, social media management, and digital campaign analytics.
? Proven capability to write briefs, align agency deliverables, track timelines, and evaluate performance against KPIs.
? Ability to translate core business values into strong digital brand identity, tone of voice, and visual consistency.
? Ability to take initiative.
? Ability to build and maintain a strong and consistent brand identity.
? Strong project management and campaign coordination skills.
? Strong analytical skills to monitor campaign performance and marketing ROI.
? Excellent written and verbal communication skills in English, Hindi, and Marathi.
? Ability to create marketing strategies for students, parents, schools, and institutional partners. ? Creative thinking with a data-driven approach to decision-making.